OSWEGO, NY (February 8, 2017) – Oswego Speedway received its second honor in as many days as a part of Speed51.com’s “51’s” presented by JEGS, earning the distinction of having the ‘Best Track/Series Social Media’ presence in all of short track racing for 2016.
Since 2012, Oswego Speedway has ramped up its social media efforts across the platforms of Facebook, Twitter, and YouTube.
Speedway public relations representatives provide weekly and sometimes daily driver features, up to the minute promotions and recaps, as well as weekly video promos, commercials, and news productions to keep fans informed and up to date, as well as promoting drivers, teams, and sponsors.
Last season part of Oswego Speedway’s social media presence surrounded chronicling the Speedway’s transformation from asphalt to dirt for NAPA Auto Parts Super DIRT Week, utilizing several stories, photos, and even video to capture the process.
While the Speedway uses social media as a way to promote events and recap races to over 20,000 registered fans and followers online, one of its main goals is to support and promote Speedway partners and sponsors.
In recent years the number of Speedway marketing partners has climbed to new heights, thanks in part to the coverage they have received online along with drivers and teams.
Finishing second in the ‘Best Track/Series Social Media’ category was the World of Outlaws followed by NASCAR Home Tracks, the Pro All Stars Series and Madison International Speedway in Wisconsin.
About Oswego Speedway: Oswego Speedway, a sports entertainment company, is a 5/8 mile semi-banked pavement racing oval located off the shores of Lake Ontario in scenic Oswego, NY. Oswego Speedway has been a continuously run weekly racing venue since August, 1951. The premier open-wheel pavement short track cars in the world, Supermodifieds, run weekly at Oswego Speedway making Oswego the only weekly Supermodified racing venue in the world. The Small Block Supermodifieds accompany the full blown Supers on a weekly Saturday night schedule which runs from May through September. Oswego Speedway is mentioned in racing circles as the “Indy of the East,” as no fewer than a dozen past and present competitors have competed at the famed Indianapolis Motor Speedway including Mario Andretti, arguably the greatest driver of all time, two-time Indy 500 champion Gordon Johncock, along with former International Classic Champions Bentley Warren, Joe Gosek, and Davey Hamilton.